cb design

The brief to update and revitalise the visual identity and personality to two existing labels or creation of two new labels. Mitolo Wines was chosen, and two new varietals were created, the design focuses around the already established identity that Mitolo Wines have with wine varietals being named after Italian/Roman mythological and folklore creatures. What has been design is Lupa Lambrusco (reference to the she wolf who raised Romulus and Remus the first king of Rome), and Malocchio Moscato (referring to the traditional Italian superstition based on luck, misfortune and envy).