cb design

The requirements for the packaging- Regional factors (The Dominican Republic) to be evident in the branding and design (look) of the product. Also have strong beliefs in minimising the impact on the environment through sustainable practices so this must also be considered. Consider the product category and sustainable practices. Packaging must be resealable. The customers are willing to pay a for quality chocolate; are primarily women from 18 to 50 plus years who would treat themselves or friends.

The chocolate packaging draws inspiration from the Dominican Republic's art and architecture. It incorporates the country's prevalent arches and vibrant azulejo tile patterns, reflecting the local aesthetic. The name "Santo Domingo" the capital city of the Dominican Republic, adds to the brand's cultural significance. The design aims to create a relaxing charm, inviting consumers to experience the country's heritage and aesthetics through a visually pleasing packaging.